Associate Professor

Dean of Marketing Department

School of Business Administration

ZhejiangUniversityof Finance and Economics

No. 18 Xue Yuan Street

Hangzhou, P.R.China 310018

Phone: (86) 139-5716-7561

Email:yc@zufe.edu.cn

Ying Chen is Dean of Marketing Department of School of Business Administration, Zhejiang University of Finance & Economics, China. Her research interests include maker culture, digital creative industries. She is one of scholar leaders in designing and evaluating Hangzhou Creative Indices in 2008, Hangzhou Animation Industries Competitive Indices in 2013, Hangzhou Countries and Cities Beautiful Indices in 2014. She has published two books on creative cities:Optimization Design and Application Research on Environment of Creative Industry Agglomeration Districts(Zhejiang University Press, 2012),Creative City: Analyzing Eight Major Segments of Hangzhou Cultural and Creative Industries(Zhejiang University Press, 2013).

ACADEMIC EMPLOYMENT

2016.03—2017.03Visiting Scholar,Curtin University, Centre for Culture and Technology, Digital China Lab, Australia.

2015.09—presentAssociate Professor,Zhejiang University of Finance and Economics,School of Business Administration, Hangzhou, P.R. China

2006.12—2015.08Assistant Professor,Zhejiang University of Finance and Economics,School of Business Administration, Hangzhou, P.R. China

2013.09—2015.03Project Coordinatorof joint program of B.A. in Professional Sales with University of Toledo, USA and Zhejiang University of Finance and Economics, China

RESEARCH INTERES

Maker Culture Digital Creative Industry

Creative Industrial Cluster Creative Economy

REFEREED JOURNAL PUBLICATIONS

[1] Ying Chen, Can Wu. The hot spot transformation in the research evolution of maker,Scientometrics, 2017, 113(3), 1307-1324. DOI:10.1007/s11192-017-2542-4.

[2] Michael Keane, Ying Chen. Entrepreneurial solutionism, characteristic cultural industries and the Chinese dream, International Journal of Cultural Policy. 2017.DOI: 10.1080/10286632.2017.1374382.

[3] Michael Keane, Ying Chen (2017), ‘Digital China, from cultural presence to innovative nation’Asiascape: Digital Asia, 4, 52 -75. DOI：10.1163/22142312-12340068.

[4]Keane, Michael，Ying Chen and Wen Wen (2018), The Creative Economy, Digital Disruption and Collaborative Innovation in China. Edited by Luciana Lazzeretti, Marilena Vecco. Creative Industries and Entrepreneurship: Paradigms in Transition from a Global Perspective. Edward Elgar Publishing. 2018

[5] Pentina, I., Zhang, L., Bata, H., and Chen, Y. “Exploring Privacy Paradox in Information-Sensitive Mobile App Adoption: A Cross-Culture Comparison,” Computers in Human Behavior, 2016, 65, pp. 409-419

[6]Ying Chen. The construction and empirical research on "beauty index" A case study of Tonglu county in Hangzhou[J]. Journal of Fujian Agriculture and Forestry University ( Philosophy and Social Sciences). 2017, 20(2) : 1-6.

[7] Ying Chen. The Construction and Evaluation of Integrated Innovation Indices of Culture and Science＆Technology[J]. Science and Technology Management Research, 2016, 10:44-49.

[8] Ying Chen, Changchun Gao. Research on Evaluation of Creative Enterprises Competitive Advantages [J]. Techno-economics and Management Research. 2013, 04:36-40.

[9] Ying Chen. Optimization Design of Environment of Creative Enterprise Agglomeration Districts: Based on Competitive Advantages Perspective [J]. Finance & Trade Economics.2012(6): 124-130.

[10]Ying Chen. Practices of Creative Industry Development of Newly Industrial Economics and Its Implications [J]. Asia-Pacific Economic Review. 2011, 06:13-17.

[11] Ying Chen, ChangchunGao, Kejing Zhang. Research on Creativity Index and Index System in Zhejiang Provincial [J]. Science & Technology Progress and Policy. 2010, 27(2): 116-119.

[12] Ying Chen, Xue Gong, Changchun Gao. Comparison and Analysis of Global Creativity Index [J]. Soft Science. 2010, 24(12):30-33.

[13] Ying Chen. TheRise ofAgricultureLandscape andDevelopmentPrinciples[J]. Economist.2008, (3):124-126.

RESEARCH PROJECT

[1]Zhejiang Provincial Philosophy and Social Sciences Key Research BaseFund(Zhejiang Research Center of Communication and Cultural Industry): “The Development Pathway of Zhejiang Culture Industry from theIntegration ofCulture,Science andTechnology”（NO.13JDCB02Z）.2013.07--2017.12

[2]Soft Science Project of Zhejiang Provincial Science and Technology Department: “The Integration of Culture, Science and Technology: Studying the Development Strategies of Zhejiang Creative Industry”（NO.2013C35053）.2013.07—2018.1.

[3]ZhejiangProvincial Philosophy and Social Sciences Fund:“Research onZhejiangCreativeIndices andCreativeIndicatorSystem”(NO.08ZXSJ030YB). 2008.06--2008.12.

[4] Zhejiang Federation of Humanities and Social Sciences CirclesKey Research Project:“TheIntegration andInnovation ofCulture,Science andTechnology –Studying theDevelopmentModelsandStrategiesofCreativeIndustry” (NO.2013Z01).2013.07--2014.06.

[5] Zhejiang Federation of Humanities and Social Sciences CirclesKey Research Project:“TheDevelopmentStrategies ofZhejiangCulturalCreativeIndustryClustersandInternationalPractices”(NO.2012Z51).2012.07--2013.06.

[6]Zhejiang Federation of Humanities and Social Sciences CirclesUniversal Key Project:“TheCreativeCity–-Analyzing Hangzhou Top 8Culture CreativeIndustries” (NO. 13).2010.09--2011.12.

[7]HangzhouPhilosophy and Social Sciences Fund(Key Project):“TheComparativeStudy ofInternationalCulturalCreativeCitiesand DevelopmentStrategies of Hangzhou”(NO.A10SH03).2010.09--2011.07.

[8] Zhejiang Federation of Humanities and Social Sciences CirclesKey Research Project:“TheCompetitiveness andOperationStrategiesof ZhejiangCulturalCreativeCities”(NO.2009Z13).2009.09--2010.10.

[9]HangzhouPhilosophy and Social Sciences Fund(Key Project):“TheDevelopmentStrategiesof HangzhouCreativeEconomy andIts Creative Indices”(NO.A08YJ01).2008.09--2009.07.

[10] Zhejiang Federation of Humanities and Social Sciences CirclesKey Research Project:“TheEvaluation,Comparison andUpgradingStrategiesof ZhejiangCities CreativeCompetitiveness” (NO.2011Z25).2011.07--2012.07.

[11]Zhejiang Federation of Humanities and Social Sciences CirclesResearch Project:“TheDynamicIntegrationbetweenCreativeIndustry andTraditionalIndustry fromCollaborativeInnovationPerspective –Case Study ofZhejiangProvince” (NO.2013B049).2011.07--2012.07.

[12] Shanghai Soft Science Project(Science & Technology InnovationPlanning):“TheEnvironmentalOptimization of Shanghai-basedCreativeEnterprisesClustersfrom thePerspective ofCulture,Science andTechnology” (NO.12692106800).2012.07--2013.06.