Faculty

Research Interests

Ainsworth Bailey

Ainsworth.Bailey@Utoledo.edu

·Effects of celebrity endorsers; media such as social media; and various promotional tools on consumer decision making and behavior

·Retail theft and efforts to co-opt retail employees in dealing with internal retail theft

·Breach of promise, as evidenced by non-fulfillment of promotional offers

Bashar Gammoh

Bashar.Gammoh@Utoledo.edu

·Brand leveraging strategies (e.g., brand extensions, co-branding, brand alliances

·Branding and brand management issues as related to sales management, consumer behavior, and international marketing

Michael Mallin,

Michael.Mallin@utoledo.edu

·Salesforce Motivation and Performance

·Salesforce Leadership and Management issues including compensation, evaluation, control and trust

·Each of the above issues in an Intergenerational, International, and Cross-cultural context.

Iryna Pentina,Iryna.Pentina@Utoledo.edu

·Internet and social networks marketing

·Online consumer behavior

·E-business and e-commerce

·Marketing communications and their synergies (how advertising, PR, direct mail, email and search engine marketing work together)

·International aspects of the above

Ellen Pullins,

Ellen.Pullins@utoledo.edu

·Salesforce Motivation and Performance

·Salesforce Leadership and Management

·Each of the above issues in an Intergenerational, International, and Cross-cultural context.

Thomas Sharkey

Thomas.Sharkey@Utoledo.edu

·Exporting, foreign direct investment, higher education, family business, and strategy

Stanford Westjohn,Stanford.WestJohn@utoledo.edu

·International consumer behavior. This includes the study of how an individual’s attitudes, beliefs and actions towards:

a) global versus local brands,

b) imagery in advertising,

c) brand country-of-origin, and

d) multinational corporations in general

is affected by cultural differences and by how individuals view the world, e.g. as a global community.