Electronic Commerce Bachelor Program(English)

About the Program

This major isbasedon the newcharacteristicundergraduateprogramof electronic commerce in Zhejiang Province, and on theuniversity’sdistinctivedisciplines,such as economics, managementand computer science. It aims to cultivate students who haveglobalvision, comprehensive understanding of Chinese culture, theory ofelectroniccommerce theory and application of information technology. It also aims to cultivatepracticaland inter-disciplinary talentswho master practical skills of business analytics,e-commerce operationand specialize in cross-border e-commerce.

Thefaculty of this majorincludes6 professors, 8 associate professors and 12lecturers, 90% of whom has got PhD degree.Half of facultyhaveoverseasbackground.

Main courses

Microeconomics, Macroeconomics,Management, Fundamental of Electronic Commerce,Business Data Analysis Practice, Internet Marketing, Operation of E-commerce,Practiceof Cross-borderE-commerce, Security of E-commerce.